Senin, 29 Maret 2010
Senin, 22 Maret 2010
Rabu, 17 Maret 2010
Tips and Tricks on Using Twitter for Business
Have you thought about using Twitter to market your business? Twitter is free, and available to small and large businesses. Here are some tips and tricks on using Twitter to promote your business.
Here are four tips to use your Twitter account effectively. Following other Twitter accounts that are in your target demographic will help you get an idea of what the conversation is. Then you need to post updates about your company, brand or product. As with any online medium, you want to be very careful to not spam any of your followers. Lastly, make sure that you follow successful online marketers, and look for other participants who are in your industry.
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First Build an Account for Twitter Marketing
The first thing that you should do is to set up your Twitter account and populate it with several interesting Tweets, which are Twitter posts. Then begin following people who are also using Twitter, and you will find that most people will follow back. When your entire Twitter feed has blanks, though, most people will not bother to follow you. Once you start a micro blog post, you can get on with following any target demographic, and this can be done in either of two different ways.
1. Go to Twitter.com and do a search by typing in keywords that relate to the demographic that you are targeting. For example, if you are trying to sell an application for the iPhone, you would enter the keyword 'iPhone' or 'iPhone app' or anything that may find people who own an iPhone. It's easy to follow people. If your posts are interesting and relevant, you will probably pick up some followers this way.
2. Locate Twitter accounts that you want to follow by clicking the 'Find People' option. Then enter your keywords, related industries, locations or other defining detail to locate followers, and begin following them.
Twitter Marketing Uses Current Information
By adding news that is interesting and relevant about your services or product, you can keep your Tweets current. You can also add information about related news for your industry to keep Tweets interesting and informative. For example, if you sell cooking gadgets, you may want to post news about food and recipes.
As you work on developing your targeted demographic, you need to keep your followers engaged, so you will want to tweet, or post, often. Make sure to retweet relevant tweets from other Twitter followers. This is another great way to pick up new followers, and when they start to follow you, you also are plugged into their followers. Retweeting is one of the fastest ways to build your following or network.
By checking with search.twitter.com frequently you can look for brand names and see what customers are saying. You can follow these Twitter accounts and thank them. If you see customers who are angry or dissatisfied, you can follow them as well. Then you can retweet them and solicit solutions to the problem. Your customers will be thrilled with the feedback from you, and even more thrilled when you rectify the situation. Twitter makes it easy to grow a 'word of mouth' reputation virally.
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Twitter Marketing and Spam Do Not Mix
Spam in any electronic media is the kiss of death. If you begin spamming your followers, they will drop you like a hot potato. Spam activity would include only posting information on your products, retweeting the same URL repeatedly, obnoxious Twitter handles, and frivolous tweets. Twitter followers are savvy consumers, and anything deceptive or patronizing is going to leave a bad taste in their mouth.
Twitter Marketing Can Assess the Competition
If you want to build a quality following, then follow quality people on Twitter. There are many online marketers that are experts on Twitter like Dave Peck, Chris Brogan and Guy Kawasaki, and they should definitely be included in your list on Twitter. Also look for corporations that are active on Twitter. They are blazing a trail with their marketing, and you can get good marketing information from them.
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Do not forget to look at what your competition is doing. See how they are going about increasing their own following on Twitter. If you want to be a smart marketer online, then you need to constantly be aware of what your competition is doing out in cyberspace. You have a huge marketing opening if they rarely post on Twitter, don't retweet, or attend to negative posts.
Twitter Marketing Requires Patience
When you are using Twitter as part of your Internet marketing plan, you need to give it time to work. Twitter results take a while to appear, because it is one of the more long-term strategies. You will have to build up your networks and following, and if you use the correct strategies, it will happen in a timely manner. However, do not start a Twitter campaign if you are not going to see it through to completion, because an unattended Twitter account is worse than no account at all.
Once you have built a good Twitter following, then you want to market with a gentle touch. Instead of using 'in your face' marketing tactics, pose a question where your product or service is the answer. Tweet that there are updates on your company's blog instead of trying to cram the information into your tweet, and people that want to know more will click through to your blog.
Always respond when your followers tweet you. If you do not keep up with your following, it will begin to crumble. If you have too large of a following to maintain, then outsource your retweets or assign an employee to monitor and reply to your followers.
Twitter is an interactive marketing tool, and because of this it is valuable in two ways. While it is instrumental in getting your message out, it is also hugely helpful in taking the pulse of your customers. So make sure that your Twitter marketing efforts start strong and more importantly stay strong.
By Anton Pearce
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Xbox 360 'Valhalla' motherboard leaked on Chinese forum?
think you can hack out a better motherboard.
By Richard Lai
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Dragonfly jet-powered helicopter runs on H2O2, shuns traditional tail rotors (video)
By Tim Stevens
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No catch: your website on Google's first page
Some people don't believe it: we can guarantee that your website will be found in the regular (unpaid) top 10 results on Google for the keywords of your choice. It is true and it can be done with IBP.
How can we guarantee top 10 rankings on Google and what's the catch?
Many people will tell you that it is not possible to guarantee top 10 rankings on Google. That is correct. No one can guarantee top 10 rankings except for Google's engineers.
However, our tool IBP has a success rate of more than 98% and we will give you your money back if you belong to the very few people who don't get top 10 rankings on Google with IBP.
How does it work in detail?
1. You choose the keyword and the search engine
You tell IBP for which keyword you want to get a top 10 position and you choose the search engine on which you want to have a top 10 position. This can be Google.com, Google.co.uk, many other local Google variations as well as Yahoo, Bing, their local variations and many other search engines.
2. IBP analyzes your web page
IBP's Top 10 Optimizer will then analyze all the relevant ranking elements on your web page as well as the links to your website and calculate a ranking score based on that information. The higher the ranking score, the more likely it is that your website will be listed on Google's first result page.
3. IBP tells you in detail what you have to change
If your website does not have a 100% score, IBP will tell you in plain English what exactly you have to do to improve your web page and the links to your site. The advice will be tailored to your website, the chosen search engine and the chosen keyword and IBP will tell you in detail what you have to change and how you have to change it.
4. You make the changes on your web page
In the last step, you change your web page according to the suggestions of IBP's Top 10 Optimizer until there are no further suggestions (IBP's Top 10 Optimizer gives your site a 100% rating).
That's it. No catch, no fine print. If you follow the advice of IBP's Top 10 Optimizer then your website will be listed on Google's first result page.
A real top 10 ranking guarantee should be for the keywords of your choice and it should be for the regular, unpaid search results. That's the guarantee that you get with IBP.
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Facebook Unseats Google As Most-Visited Site
Tuesday, March 16, 2010
Social network beat search engine in the U.S., according to Hitwise Although the "thud" wasn't verified until this afternoon, it seems that an online giant fell a couple of days ago. According to new data from Hitwise, Facebook managed to beat Google in terms of visits between March 7th and March 13th, becoming the most visited website in the U.S. for the week.
The graph visible below makes the changeup pretty clear (blame the sloppy enlarged bit on us, not Hitwise). What's more, it doesn't look like Facebook's going to relinquish its lead anytime soon.
Heather Dougherty explained, "The market share of visits to Facebook.com increased 185% last week as compared to the same week in 2009, while visits to Google.com increased 9% during the same time frame."
Then here's one more interesting fact, courtesy of Dougherty: "Together Facebook.com and Google.com accounted for 14% of all US Internet visits last week."
Anyway, this development represents a major win for Facebook. The ability to represent the social network as the number one site should count for a lot as corporate representatives talk to advertisers and investors, and could result in a direct boost in revenue. A further snowball effect in terms of user interest might occur, too, since most people like to be part of something that's popular.
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Minggu, 14 Maret 2010
Minggu, 07 Maret 2010
Jumat, 05 Maret 2010
Canon captures your coffee in a 70-200mm telephoto lens
By Richard Lai
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nFocus rolls out three new large, thin displays for business, education
Don't count on these being available at your local mega-electronics retailer, but InFocus' new series of large, thin displays aimed at business and education users may just have you wishing they were. Available in 42, 55, and 65-inch varieties, the slim, professional-grade displays all pack a full 1080p resolution, a generous supply of inputs (including HDMI, VGA and RS232 for Crestron and AMX integration), a split screen feature to accommodate two separate video sources, and some anti-burn-in technology that will let you leave a pie chart up on the screen all day without any worries (if that's your thing). Of course, professional-grade also come with professional-grade prices, and these are no exception, with them running $1,399, $2,599, and $7,499 -- although InFocus insists they are aimed at the "budget-conscious professional."
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Archos Phone Tablet shelved due to lack of carrier support?
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Archos Phone Tablet shelved due to lack of carrier support?
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Verizon's HTC Incredible spotted again, looking as red-accented as ever
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Kamis, 04 Maret 2010
North Korea's Red Star OS takes the 'open' out of 'open source'
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Apple / Nokia federal lawsuit put on hold pending ITC investigation
We normally wouldn't cover something so procedural, but given the heightened interesting Apple's patent dealings this week, we thought we'd note that Cupertino's tiff with Nokia in the federal courts has been put on hold while both companies argue their case before the US International Trade Commission. We expected the ITC to be the primary front in this fight from the start, but now we'll be particularly focused on the Commission's ruling, since several of the patent claims Apple's asserting against Nokia in this case are also being claimed against HTC. We don't have a timeline on when the Commission will reach a decision, but we'll keep an eye on things.By Nilay Patel
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Windows Phone 7 Series hands-on and impressions (updated with video)
First the look and feel. The phones are really secondary here, and we want to focus on the interface. The design and layout of 7 Series' UI (internally called Metro) is really quite original, utilizing what one of the designers (Albert Shum, formerly of Nike) calls an "authentically digital" and "chromeless" experience. What does that mean? Well we can tell you what it doesn't mean -- no shaded icons, no faux 3D or drop shadows, no busy backgrounds (no backgrounds at all), and very little visual flair besides clean typography and transition animations. The whole look is strangely reminiscent of a terminal display (maybe Microsoft is recalling its DOS roots here) -- almost Tron-like in its primary color simplicity. To us, it's rather exciting. This OS looks nothing like anything else on the market, and we think that's to its advantage. Admittedly, we could stand for a little more information available within single views, and we have yet to see how the phone will handle things like notifications, but the design of the interface is definitely in a class of its own. Here's a few takeaways on what it's like to use (and some video)...
Start screen: the Start experience is completely revamped, now focusing on sets of tiles which represent links to applications or contacts. It's a completely contextual experience which can be customized both by users and carriers, and allows people to "promote" items higher up in the list. To the right of this screen is a long, vertical list of all your apps for quick jumps. It will take some time getting used to this layout; one or two tiles per line, and that long list which goes up and down rather than left and right, but honestly -- this does have some advantages. Things seems less out of reach in this configuration, and Microsoft swears that they'll be working closely with developers to build widgets that make use of the concept.
General phone navigation: If you've used the Zune HD, you know what this is like. Lots of bold text on the device, lists with text cut off on the sides of the phone, and additional screens to the left and right driven by arrows pointing you in either direction. For the most part this works, though in instances like email, it feels like there's a bit of wasted space. Everything else is super stripped down -- the calendar app looks like vector line art (and weirdly one of our favorite parts of the phone), the browser seems to be using the bare minimum to show its content (which isn't necessarily a bad thing), and the phone application is essentially monochromatic. On the other hand, you've got a beautiful and robust photo app (with pinch to zoom, as in the browser), and the Zune end of things is perfectly integrated... but what did you expect? Oh, and never mind that this is the first time Microsoft is bringing Zune to the rest of the world.
The sheer minimalism of the interface is striking, and we're really impressed by how many risks Microsoft is taking here. It's hard to believe that just a year ago this company was showing off WM 6.5, which now looks ages behind what they've turned around with today. We're not sure if someone was just let off the leash or if we're seeing a newer, smarter, more agile Microsoft, but the 7 Series concept definitely shows that this company is learning from its mistakes.
It's not a flawless experience. There are still some points that need polishing, and we saw our share of missed touches and weird behavior, but in comparison to another new OS we just saw (Bada), there's not even a competition. The browser also still needs a bit of work -- page rendering isn't as snappy as we would have liked to see, though it does seem to be true to page layout, which is a great step in the right direction. It's clear that the team we met here in Barcelona is still hard at work on refining and perfecting the work they've started. And honestly, for the first time in a long time, we're excited about Microsoft in the mobile space. If they can deliver on the promises of 7 Series, this could change the current landscape of the smartphone market... but that's a lot to deliver on. Hold tight, because things are really starting to get interesting.
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Google: It May Be Time for a New Term
Last year, Google quietly got rid of PageRank in Webmaster Tools. Google Webmaster Trends Analyst Susan Moskwa had said, "We've been telling people for a long time that they shouldn't focus on PageRank so much; many site owners seem to think it's the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it."
Note: Watch exclusive interview with Google's Matt Cutts at![]()
at live.webpronews.com.
A lot of people wondered why Google would keep PageRank in the Google Toolbar, where it still sits to this day. Search enthusiast Barry Schwartz of Rusty Brick speculated that Google would not want to remove it because PageRank is "too much of their branding." After some words from Google's Director of Research, Peter Norvig today, however, I'm not so sure that's the case.
Note: Watch Norvig's keynote address here (or view our liveblog of the event), and our exclusive interviw with him here:
![Peter Norvig of Google: WebProNews Interview @SMX]()
Norvig said at SMX today that PageRank is still one thing that is "overhyped," and that Google never felt that it was such a big factor. They have always looked at all available data, combining every available signal and tiring to figure out the best way to combine them.
Norvig also said that it may be time for some re-branding with regard to PageRank. There may be a different term in the pipeline. "There's a technical formula that's PageRank, which is the way of judging the links between pages, and that's just one component of how we rank the pages and you get your final search results. There's all these other things that come in, but they don't have a catchy name. So some people apply PageRank to mean all the components that give you the final ranking, and that's where we get confused. So probably we need some other term for that...We'll get some marketing guys on it."
I don't know how seriously the company is considering this, as Norvig seems to simply be speaking off the cuff, but given the company's repeated emphasis on a lack of emphasis on PageRank, it would not be surprising to see them change the name. However, the problem with that could be, that these same PR-obsessed webmasters would just become obsessed with the re-branded term.
Continue reading...
Note: Watch exclusive interview with Google's Matt Cutts at
A lot of people wondered why Google would keep PageRank in the Google Toolbar, where it still sits to this day. Search enthusiast Barry Schwartz of Rusty Brick speculated that Google would not want to remove it because PageRank is "too much of their branding." After some words from Google's Director of Research, Peter Norvig today, however, I'm not so sure that's the case.
Note: Watch Norvig's keynote address here (or view our liveblog of the event), and our exclusive interviw with him here:
Norvig said at SMX today that PageRank is still one thing that is "overhyped," and that Google never felt that it was such a big factor. They have always looked at all available data, combining every available signal and tiring to figure out the best way to combine them.
Norvig also said that it may be time for some re-branding with regard to PageRank. There may be a different term in the pipeline. "There's a technical formula that's PageRank, which is the way of judging the links between pages, and that's just one component of how we rank the pages and you get your final search results. There's all these other things that come in, but they don't have a catchy name. So some people apply PageRank to mean all the components that give you the final ranking, and that's where we get confused. So probably we need some other term for that...We'll get some marketing guys on it."
I don't know how seriously the company is considering this, as Norvig seems to simply be speaking off the cuff, but given the company's repeated emphasis on a lack of emphasis on PageRank, it would not be surprising to see them change the name. However, the problem with that could be, that these same PR-obsessed webmasters would just become obsessed with the re-branded term.
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Link Building Best Practices - A Guide to Effective Link Building Methods
Just to cover the ground, lets go over what link building is quickly. Link building is the process of building backlinks to your site. The more backlinks (links from other sites to your site) a site has, the higher it ranks on the search engines. Link building therefore is a mission of all money makíng webmasters.
Link building methods have changed from time to time and a specific method that worked yesterday may not work today. This is due to changes in the industry over time and in some cases extreme abuse. If a specific link building method has been abused too much, then that method will not work anymore.
It is therefore very important to know which link building method works today so that you can spend your time in a most productive way.
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There are many link building methods out there today that work with some working better than others. Below are some of the today's popular links building methods:
Article Submission
If you are reading this article, then you know that you can publish your article in article directories. Not only do you gain backlinks to your site from your published articles (see bottom of this article), you will get some traffic as a bonus. Think of you reading this article. There might be many reading your published articles as well.
Article submission is a great way of building backlinks as it provides you with 100% relevant contextual backlinks that Google loves.
Directory submission used to work lot better before, but it is still a popular link building method that still works if done properly. How many directories are out there as of this date is anyone's guess but one thing is certain: that most of the directories aren't worth submitting to.
Google considers a Yahoo Directory link as a quality backlink so if you can afford and justify the cost, it is worth submítting to Yahoo Directory. Yahoo charges $300 for a yearly submission and there is no assurance that your site will be approved!
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Directory Submission
DMOZ is another directory that is worth submitting to and can provide great benefit in your SEO campaign. It may take months to get the approval from DMOZ and the chance of getting approved is pretty slim. A lot of small directories use the DMOZ directory categories so getting listed with DMOZ would mean getting bonus listings on many other web directories.
Another good directory to submit to is the BOTW dírectory that costs $99 for a yearly submission and $299 for a permanent listing.
Other than the above, you should look for quality directories where you can submit your site. You can judge the quality of the directories by analyzing the number of sites listed, number of backlinks the directory has, PR, age of the directory, etc.
Social Bookmarking
Social bookmarking worked like charm only a few months ago. If bookmarked on authority and quality bookmarking sites like Digg, Mixx, Propeller, etc, then you can still make good use of social bookmarking. Other than backlinks, social bookmarking also offers you some bonus traffic depending on where you submit to. If you can manage to put together or collect a good bookmarking site líst, then social bookmarking can still be a useful link building method.
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Blog Commenting
This is a link building method where lots of spamming has already been done so to make the best of it, you need to work a little harder here. It is best to find quality blogs related to your category and make on-topic relevant comments. Not only do your comments add value to the blogpost, you now have a greater chance of getting your comment approved and your comments have greater chance of staying on those blogposts.
Press Releases
Submitting to press release sites can get you some backlinks as well. It is however hard to put together a líst of good press release sites that are worth submitting to. If a good líst can be managed, then this method can give some quality relevant backlinks as well.
Social Media and Web 2.0 Pages
There are a lot of quality social media and Web 2.0 sites where you can publish your articles for backlinks. You should write articles that are relevant to your site and publish them on these social media and Web 2.0 sites with your keywords hyperlinked to your site. Some of the authority sites are Squidoo, Hubpages, Blogger, Wordpress.com, etc.
Social media and Web 2.0 links are very popular these days because they work great. They give quality, relevant contextual backlinks that Google and other major search engines love. There are lots of other link building methods out there, but if you can utilize the above ones to their fullest potential, there is no need for any other methods.
About The Author
For more information on Link Building and to learn about outsourcing your link building campaign, visit the author's Link Building Service site.
By SEOFocused.com (c) 2010
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Why Stop at Google, Yahoo, and Bing?
These may be the biggest three search engines in terms of market share in the United States, but there are still plenty of people using others. For one thing, YouTube is number 2. Not Yahoo or Bing. If you are concerned about simply being found where people are searching, you should have a YouTube presence. That of course means having a video strategy, but that doesn't necessarily mean you have to have a huge video budget.
There are still people using Ask as well. In search industry coverage, it often gets overshadowed by the others, but there are still a lot of people using it. In fact, the Ask Network's market share grew by 6% from December to January. Ask.com's market share grew by 1%. A lot of people search with AOL. AOL's search is powered by Google, but it doesn't always return the same results as Google.
These are just a few examples. People are searching from a lot more places. Rather than just optimizing for Google, Yahoo, and Bing, perhaps you should think about all of the places where your site/business would make sense when a user searches (consider niche sites as well).
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What Bing Coming to Yahoo Means
It's important to note that Microsoft and Yahoo still have plenty of details to work out before anyone knows just how the product of this deal will function. We know that Bing will be used in the back-end of searches on Yahoo, but we don't know what other elements Yahoo will still be incorporating into the search experience. For example, Yahoo said last week that the companies will still be discussing how SearchMonkey and BOSS figure into the mix.
Optimizing for Yahoo is not going to be limited to showing up in Bing's results. That's not to say that showing up in Bing's results won't have its advantages for Yahoo search, but there is a lot more going on at Yahoo than that. The company has been stressing that it is still very much focused on search, and under the deal with Microsoft, Yahoo will still be controlling the user experience at Yahoo.com.
All of that said, you may want to pay closer attention to your Bing rankings if you haven't done so in the past, because while Yahoo will still be Yahoo to its users, the deal also means there will be significantly more eyeballs on what Bing determines to be the most relevant results to searches.
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Will Bing Powering Yahoo Make SEO Easier?
Yahoo Will Essentially Still Be Yahoo
There is an interesting discussion going on in our WebProWorld forum about search engine optimization post Microsoft-Yahoo deal. For those unfamiliar with the topic, Microsoft and Yahoo recently gained regulatory approval on a search and advertising deal announced last year, which will see Yahoo using Bing's algorithm in its search results. The discussion is about whether or not this means businesses and webmasters will only have to worry about optimizing for 2 search engines (Google/Bing) rather than 3 (Google, Yahoo, and Bing).
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Social Media and Conan O'Brien
The way I see it, NBC has little chance of survival in the next ten years. They've proven themselves so caught up in the normal TV schedule way of thinking that they fail to understand their audience, what little of it is left.
Their lack of knowledge about social media, how it's formed and how it can control the conversation is part of their failure in this situation and may very well be part of their failure as an organization.
Conan O'Brien on the other hand was able to harness the internet and social media to make a stand and, in the end, become more famous than he ever was before.
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I'm going to explain this slowly, for the folks at NBC, if they are reading this. Let's think of Conan O'Brien & Jay Leno as a brand, and that the internet is the next big media thing, where there will be millions and millions of Americans making decisions about their life based on what they read on the internet. When people run a search on this website called GOOGLE, they get thousands of pages of choices that they can read about the topic in which they are interested. That perhaps in the future, someday, consumers and people who watch television (aren't they the same?) will be able to type in "Conan vs Jay" and get real time results that help shape their thinking about the subject, and therefore create brand identification and/or brand alienation depending on what happens.
Now for the rest of us, who understand Search Engine Marketing, Search Engine Optimization and a bunch of other three word phrases with Affiliate, Marketing, Search and Interactive in them, here is some more high level explaining.
NBC, as a company, is still very much focused on Television being the predominant source of entertainment in the next ten years and hasn't done much thinking beyond that. Despite paying people like Jay & Conan ridiculous amounts of money, their audience base plummeted each year as more and more people turned to independent internet entertainment. So they did not consided exactly what might happen, if they started to make changes in their schedule, move Jay Leno back to his previous slot and basically kick Conan to the curb.
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Jay Leno, as funny as he might have been, isn't exactly a representative of a modern, fast-paced, growing generation. He might get some people to stay up and watch the news before falling asleep during his monologue - but on the whole, no one can say he has his finger on the pulse of... well... anything.
You say, and perhaps the executives of NBC say, "we need to prop up our affiliates and their news shows, before we lose them." So what? Television as a medium is on the way out, or at least changing. I don't know anyone who actually watches the news at 11, let alone cares that Jay or Conan are right after it. The news has no relevance, since most of us have already learned about it 6 hours earlier from some blog or websites. As for humor and jokes, we've already spent most of the day on YouTube instead of doing our job, watching some kid falling down five flights of steps while eating a cheeseburger. Jay Leno isn't going to keep our attention for more than one minute, while we wonder what his chin would like in 3-D.
So, what does this have to do with marketing? First of all, Conan O'Brien has managed to come out looking cleaner than a toothbrush at a Palin family reunion. When you google results regarding his dispute with Leno, you find tons of commentary and articles supporting him, putting him out there as the champion of the people, the underdog, the teabagger of comics.
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While it's more than likely he will just appear on another network, there is also a chance that he will take this momentum and create something completely unique on the internet. Anything he does on the internet will immediately be covered with millions of links, tweets and AIMs - all pointing to his new project. With the NBC money that he is walking away with, he could easily just make his own website, his own comedy channel, his own comedy network and become very wealthy on just the buzz surrounding his name.
I sincerely believe that Conan knew exactly what was going to happen, and used the internet to his advantage. Many of his writers and publicity team are very modern, having grown up on the internet. They knew that if they needed good publicity they would only have to turn to the internet in order to get the point across.
They used social media to covertly create "I'm with CoCo" groups while at the same time constantly making sure there was new "buzz" to pass around on twitter. From posts on Craigslist of Conan selling himself to the highest bidder for favors to late night tweets from the writing staff to their fan base, they knew that they could always win the war with an audience - that frankly is a lot more internet savvy than the Leno fan base.
Anyone engaged in social media marketing, needs to look closely at how Conan did this, how he made it seem to be organic and natural and then allowed it to seemingly take its own course. He knew how to create buzz, but more importantly content for internet buzz fodder. He knew that the one-liners that could be posted on Twitter were a thousand times more powerful than any ten minute monologue that could be spoken by ...urhmm... that other guy.
About The Author
In perhaps the fastest growing industry ever, one person has made a name for himself as a leader and innovator. Pace Lattin, the publisher of the top newsletters in new media and online advertising, is one of the inventors of many of the technologies and methods that have become standards in the industry. He has been called many things, including a rabble-rouser, a guru, an innovator and a watchdog -- but one thing stays the same: he is one of the most interesting leaders and commentators in the online advertising industry. Marketing Sherpa, a leading marketing research publication called him the most influential journalist in online media for a reason. IndustryPace.com
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You're not likely going to go to jail for comments posted on your blog
You're not likely going to go to jail for comments posted on your blog, but the point is, that by allowing people to post comments on your blog, you are allowing user-generated content, that you can't necessarily control until after it's been posted, unless you don't let them go live until approving them. Google is being held accountable for content that users uploaded, which was not in their control until after the fact. YouTube users upload 20 hours of video every minute, according to Google.
You can see why this case is much bigger than just the specific instance it involves. The case is subject to appeal, but if it is not overturned, what will this mean for the web? Tell us what you think.
"The video was totally reprehensible and we took it down within hours of being notified by the Italian police," says Sucherman.
"To be clear, none of the four Googlers charged had anything to do with this video," he says. "They did not appear in it, film it, upload it or review it. None of them know the people involved or were even aware of the video's existence until after it was removed."
He goes on to talk about how the case "attacks the very principles of freedom on which the Internet is built," also mentioning that European Union law dictates that hosting providers have a safe harbor from liability as long as they remove illegal content once they are notified of its existence. "If that principle is swept aside and sites like Blogger, YouTube and indeed every social network and any community bulletin board, are held responsible for vetting every single piece of content that is uploaded to them — every piece of text, every photo, every file, every video — then the Web as we know it will cease to exist, and many of the economic, social, political and technological benefits it brings could disappear," Sucherman says.
![]( "Ruling in Italy Could have serious implications on social media uploading and user-generated content")
If rulings such as the one against these Google execs were to become commonplace, how much do you think that would affect the social media industry? Companies like Google, Facebook, MySpace, etc. couldn't let users upload content, which essentially means social media couldn't exist. User-generated content couldn't exist. How could you blog? How could you leave a status update on Facebook, or upload a family photo to Picasa? There is always the possibility that some user could make a death threat or upload a murder video, so if the companies behind the services that were used to commit these crimes were held accountable, how could their businesses continue?
That's why Google is not only upset about the ruling against its executives, but calls it a "serious threat to the web."
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You can see why this case is much bigger than just the specific instance it involves. The case is subject to appeal, but if it is not overturned, what will this mean for the web? Tell us what you think.
"The video was totally reprehensible and we took it down within hours of being notified by the Italian police," says Sucherman.
"To be clear, none of the four Googlers charged had anything to do with this video," he says. "They did not appear in it, film it, upload it or review it. None of them know the people involved or were even aware of the video's existence until after it was removed."
He goes on to talk about how the case "attacks the very principles of freedom on which the Internet is built," also mentioning that European Union law dictates that hosting providers have a safe harbor from liability as long as they remove illegal content once they are notified of its existence. "If that principle is swept aside and sites like Blogger, YouTube and indeed every social network and any community bulletin board, are held responsible for vetting every single piece of content that is uploaded to them — every piece of text, every photo, every file, every video — then the Web as we know it will cease to exist, and many of the economic, social, political and technological benefits it brings could disappear," Sucherman says.
If rulings such as the one against these Google execs were to become commonplace, how much do you think that would affect the social media industry? Companies like Google, Facebook, MySpace, etc. couldn't let users upload content, which essentially means social media couldn't exist. User-generated content couldn't exist. How could you blog? How could you leave a status update on Facebook, or upload a family photo to Picasa? There is always the possibility that some user could make a death threat or upload a murder video, so if the companies behind the services that were used to commit these crimes were held accountable, how could their businesses continue?
That's why Google is not only upset about the ruling against its executives, but calls it a "serious threat to the web."
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Google Case in Italy Has Serious Implications for the Web
A judge in Milan, Italy has convicted three Google executives over a video uploaded to YouTube in a case, which could have serious implications for social media and ultimately, the web in general, at least in Italy. The video, uploaded back in 2006, featured a group of school kids bullying an autistic child. Google says it worked with Italian authorities to help ID the person responsible for uploading it, and the uploader and other participants from the video were sentenced to community service.
Now, in 2010, Google executives David Drummond, Peter Fleischer and George Reyes (3 out of 4 defendants) have been convicted for "failure to comply with the Italian privacy code." They were all found not guilty of criminal defamation.
"In essence this ruling means that employees of hosting platforms like Google Video are criminally responsible for content that users upload," writes Matt Sucherman, VP and Deputy General Counsel - Europe, Middle East and Africa on the Google Blog. "We will appeal this astonishing decision because the Google employees on trial had nothing to do with the video in question."
This is a case of a business being held accountable for user-generated content. Isn't the entire web generated by users? What if Google's search engine (algorithmically) indexed something illegal. Should company execs be penalized, even if they comply with authorities' requests for removal of such content? Ask yourself these questions:
- What if YouTube, Facebook, MySpace, Twitter, etc. had to shut down because it couldn't control the things users post?
- What if every blogging platform had to do the same?
- What if you went to jail for comments posted on your blog?
Continue reading...
Now, in 2010, Google executives David Drummond, Peter Fleischer and George Reyes (3 out of 4 defendants) have been convicted for "failure to comply with the Italian privacy code." They were all found not guilty of criminal defamation.
"In essence this ruling means that employees of hosting platforms like Google Video are criminally responsible for content that users upload," writes Matt Sucherman, VP and Deputy General Counsel - Europe, Middle East and Africa on the Google Blog. "We will appeal this astonishing decision because the Google employees on trial had nothing to do with the video in question."
This is a case of a business being held accountable for user-generated content. Isn't the entire web generated by users? What if Google's search engine (algorithmically) indexed something illegal. Should company execs be penalized, even if they comply with authorities' requests for removal of such content? Ask yourself these questions:
- What if YouTube, Facebook, MySpace, Twitter, etc. had to shut down because it couldn't control the things users post?
- What if every blogging platform had to do the same?
- What if you went to jail for comments posted on your blog?
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Facebook Testing Status Update Ads?
Once you click that Promote link, it brings up a dialogue box, which asks you to create an ad, with targeting descriptions, the ad duration, and the maximum price of "Up to $50.00 USD".
Editor's note: Feel free to become our fan on Facebook, by the way.
You can click on "Edit Ad" to go to the standard Facebook Advertising Page, or you can click "Create Ad" to go to this page:
Interestingly enough, this comes after talk last week about how you have to have promotions approved by a Facebook account representative, which would reportedly cost you about $10k. This would appear to eliminate that notion.
The feature appears to only be available for some admins of some pages. We're not sure if they're rolling out the feature or just testing it. I've contacted Facebook to learn more about the feature, and I'll update when I receive a response. Any other Facebook Page admins getting this feature? Let us know.
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Ten Top Tips for Video Marketing Your Online Business
By Jay Allyson (c) 2010
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Nearly all internet marketing professionals use video as one of the core methods for marketing their business. These ten tips aim to help you get started creating short, attractive, effective videos based on solid keywords that convert and that stand the test of time.
Video grabs people's attention far more quickly and effectively than text, audio or photographs. Making a short video can capture a thousand words and pictures and helps to get across your personal brand and lifestyle.
It's important to stand out in the crowd on video channels and search engines. Aim your headlines at capturing the imagination regarding your topic. So don't be dull - test out curiosity, shock or fun tactics for getting those download clícks.
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First of all, get set up.
When you're starting out, it's ok to just use your webcam. It will give you the chance to practice while you're honing your presentation skills before you fork out for a camcorder. When you're ready, you can purchase an inexpensive digital video recorder, like say the Flip and a tripod.
Make sure you take your videos in well-lit conditions. Inside your office you'll need decent lighting, or you can whip out your camera when you're out and about. It makes for a much more interesting back drop.
OK. So now let's go through each of my TOP 10 TIPS for creating and using videos to market your business.
#1: Keep Your Videos Short
Whether you're loading videos on YouTube or just putting them up on your website or blog, it's really important to keep to just 5 or 6 minutes.
If needed, you can of course break longer topics up into a series of smaller videos, which you could market as a series (see tip 10).
#2: Post Videos on Your Sales PagesM
You can use video on your sales page to introduce the main benefits of your product or business opportuníty. How about placing a video on your sales page or sign up pages.
This helps to orientate visitors and to highlight the main points of your regular, written sales letter.
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#3: Choose Your Keywords Carefully
This is really an important tip, because it will affect how your video gets picked up by the search engines and other internet 'bots' that seek out content.
Research your top keyword phrases. Pick keywords that will attract the right kind of traffic and leads - research like crazy to find out what your prospects are looking for - and be sure to include your keywords in headings and tags and description boxes.
Doing this research and tracking clíck thrus (CTR) and conversions will help you secure your most cost-effective keywords and keyword phrases.
#4: Have a Clear Purpose & Structure
Your keywords will help make sure you target your video on the right purpose before you start. Does your video answer the questions your visitors have in their heads when they're searching for solutions. Make things crystal clear.
Stay on topic and give added value - unique value if possible - and your videos will convert much better for you. Write down a structure - a set of headings - for what you're going to cover. Have a script if necessary.
You can mention any links that you have to another video specifically on that related topic.
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#5: Look at the Camera
The aim here is to connect with your audience, both in the topic you choose and the content as well as in your communication style. Remember you are talking to people - real live people. What are their needs and wants, hopes and fears.
With regards to presentation, stick your líst of headings right next to the camera so you stay looking in the camera at all times, rather than looking away at a screen or down at your notes.
An authentic and honest video is far more valuable than a glossy TV like broadcast. So don't worry if you're not up to TV presenter standards. Just be yourself and enjoy the opportuníty to reach out to people in a different way than using text copy.
#6: Create a Clear Call to Action
You should create one very clear service and call to action. It's very important that people know exactly what to do as a result of watching your video.
What is your most wanted response (MWR)? Don't confuse visitors with lots of options and different offers. Focus on the single most wanted response.
Alternatively, you can put your video up next to a sign up box - linked to your emaíl marketing - and clearly ask them to opt ín, more than once. Provide an incentive, such as a free report or further video coaching resources.
#7: Encourage Comments on Your Video
One of the best things about video is that it's a very personal, social medium. The more people that are talking about your video and passing it on, the more buzz you'll create.
Visitors may return to your page to see who has commented since their last comment. There may accumulate a whole líst of tips that have been created by your niche community, prompted by your initial video post.
Read the rest of Jay's article at SiteProNews.com
"Ten Top Tips for Video Marketing Your Online Business"
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