Microsoft and Yahoo! Finalize Partnership

December 2009:

In December 2009 Microsoft and Yahoo! finalized a partnership deal that had been rumored for several months, with Yahoo! using Microsoft's Bing technology to power its search engine in exchange for providing Microsoft with its online ad sales expertise. The two sides reached an agreement in principle in July and later reached out to European Union regulators for permission to combine forces.

Media reports put the deal at ten years, with an expected rollout date for the combined effort in early 2010. According to a joint statement released by the company:

"Microsoft and Yahoo! believe that this deal will create a sustainable and more compelling alternative in search that can provide consumers, advertisers and publishers real choice, better value, and more innovation. Yahoo! and Microsoft welcome the broad support the deal has received from key players in the advertising industry and remain hopeful that the closing of the transaction can occur in early 2010."

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